When uploading content, using keywords effectively is crucial to ensure your content is discoverable and reaches the right audience. Here is how and where these keywords can be used:
-
Title: Incorporate the primary keyword in the video title. Ensure the title is catchy, relevant, and accurately represents the content of the video.
-
Description: Use keywords in the video description. Write a detailed description that explains what the video is about, and naturally incorporate keywords and phrases that people might use to search for such content.
-
Tags: Most video hosting platforms like YouTube allow you to add tags. Use keywords as tags, and also consider using variations and related terms.
-
Transcripts and Captions: If your video includes dialogue or narration, upload a transcript and include captions. This not only makes your video more accessible but also provides more text for search engines to index. Include keywords naturally in the spoken content.
-
Filename: Before uploading the video, name the file using a keyword. For example, if your video is about "DIY flower arrangements", name the file something like "diy-flower-arrangements-tutorial.mp4".
-
Thumbnail: While you can't embed keywords in the image, using a custom thumbnail that visually represents the content can boost engagement. In the file name of the thumbnail, you can also include a keyword.
-
Schema Markup (For Website): If you're embedding the video on your website, you can use schema markup to give search engines detailed information about the content of your video. This might include the title, description, duration, and thumbnail.
-
Social Media Sharing: When sharing your video on social media, use keywords in the posts and hashtags.
-
Blog Posts or Web Page Content: If you embed your video in a blog post or on a webpage, ensure that the content surrounding the video is rich with relevant keywords. This will help search engines understand the context of your video.
Remember not to engage in keyword stuffing, as this can be counterproductive. The use of keywords should always be natural and relevant to the content. This will ensure a positive experience for viewers and is more likely to be favorably considered by search engine algorithms.